| March 25, 2014

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Read a case first (addition files), then write a paper.
Things must be included (in order):
1. Executive Summary of this case. 1 page
2. Introduction. 1-2 paragraph
3. Analysis ( through 1 or 2 points from them) You may need to GOOGLE for these theories.
a, SWOT. Analysis, is a simple but powerful tool for sizing up a company’s strengths and weaknesses, its STRENGTHS, WEAKNESSES, its MARKET OPPORTUNITIES, and the EXTERNAL THREATS to its future well-being.
b, 5 forces model of competition . It is the 5 different competitive pressures on companies within an industry come from five sources: RIVAL SELLERS, POTENTIAL NEW ENTRANTS TO THE INDUSTRY, SUBSTITUTE PRODUCTS, SUPPLER BARGAINING POWER, CUSTOMER BARGAINING POWER.
c, Stay in power video. Here is the link to watch this video.
4. Conclusion and summary.
5. References.
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Management Consultancy Project
Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK


Category: Management

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