Nature of marketing
In recent years, advances in computer technology have significantly changed the nature of marketing research by:
| narrowing the focus of the data collection process. | |
| allowing marketers to evaluate alternatives through the use of computer simulations. | |
| eliminating the need for outside research firms. | |
| providing an in-house market research group with primary data. |
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Use the following coupon code :
2018DISC
Category: Marketing
