Nature of business markets

| December 14, 2015

Which of the following statements regarding the nature of the business market is true?

Distribution channels for business products are significantly longer than those for consumer products.
Customer relationships for business products tend to be short-term and transactions-based.
Personal selling plays a larger role in business products markets than in consumer markets.
Customer service plays a smaller role in the distribution of business products, as compared to the consumer market.

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Business market

Category: Marketing

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