This is the firstÂ part ofÂ your three-part Group Project.Â The purpose of this assignment is to present a broad understanding of a particular industryâ€”to collaboratively discussÂ yourÂ industry, the key forces that shape the industry, the key performance indicators within the industry, a sense of the total market size and a good grasp of the key competitor relationships within the industry,Â and the future shape of the industry. In essence, you are developing an industry map. This is also to be a timely analysis, with information through 2014.
The group may structure the assignment in any way it likes, but here is,Â at a minimum, whatÂ should be included:
There are numerous suggestions about sources for industry data. Many of these data sourcesÂ are available through the IU East library website, such as Hoovers, ABI/Inform,Â and MergentÂ Ã¢â‚¬â€¹Online.Â There are numerous government data sources available as well.Â Websites likeÂ Ã¢â‚¬â€¹Wikipedia andAbout.com are not reputable academic sources and should not be used in college-level papers.Â You are greatly encouraged to utilize the LibGuides tab in our OncourseÂ Ã¢â‚¬â€¹site as well as our embedded librarian, Lora Baldwin.Â It is imperativeÂ to summarize things in your own words, supported by third party data.Â Cutting and pasting from the Internet is considered plagiarism.
Your Industry Mapping Analysis should be between 8-12 double-spaced pagesÂ (thatâ€™s anywhere fromÂ 2400-3600Â words), Times New Roman, size 12 font. Â You could write additional pages, but part of your job isÂ to synthesize and analyze concisely. You must use formal APA or MLA format.