MGT 6681 ASU MC Group Change Initiative Plan Case Study I need a initiative plan case paper of your choice you pick. It must be APA style and at least 1500 words. I will upload the files that you need to incorporate in this plan.
ou will develop a change initiative plan for an organization with which you are associated. You will develop this final case by clearly explaining the problems and the background and by completing all of the tasks that were required for the first two cases as well as the following tasks:
1. Design a communication plan for this change initiative. Be very specific about how this will be handled.
2. Design an evaluation plan that will let you know that the implementation of the change initiative is proceeding successfully? What are the specific markers that will indicate the success of your change plan. Higher revenues? More transfer of training? Fewer complaints? What else? You must be specific about what your measures of success will be and time frame for evaluation.
3. Use at least 10 external sources, providing citations in the text and References section in correct APA format.
Book : https://documentcloud.adobe.com/link/track?uri=urn…
Aslo use pg 328 in the plan in the book Grading Rubric for MGT 6681 Project Case Study
Objective: The purpose of the case study is to give the student a forum to display his/her best work in a professional
presentation that demonstrates a full working knowledge of the strategic management process and tools.
POOR = 40 POINTS*
AVERAGE = 70 PTS
EXCELLENT = 100 PTS
1. Professionalism Does not demonstrate
Plain, vanilla; indicates no
Presentation is neat,
knowledge of professional extra effort; all
colorful; high quality
components are included;
paper; extra components
bound in some manner;
are included; binding is
neat and allows easy
of professional business
access of materials.
writing provides the
foundation for the
No sequence; difficult to
There is order to the
Information is sequenced
information; order is not
and easily identifiable;
subheadings support major
paragraph form, but
headings; uses paragraph
sentences may not be
form with topical
sentences that are
supported by remainder of
Presentation has four or
Error free; presentation
more spelling errors,
two/three misspellings or
demonstrates extra effort
on the part of the student
presentation is “slapped
presentation is complete
to create a positive image;
together”; four or more
but no extra effort is
writing is clear and concise.
word use errors; is difficult demonstrated. two or
to understand the
three word use errors;
intended meaning; is not
intended meaning can be
competitive against other
deciphered; will not be
competitive with an
excellent presentation, but
looks good next to the
Leaves out two or more of Leaves out one analysis;
The analyses are complete
the analyses; relies on a
uses a strong research
and grounded in a solid
soft research base and
base to support
research base; justification
does not tie the research
of decisions is integrated
to the project.
into the report
Does not fully explain the
Does not specify and fully
use of a diagnostic or a
explain the use of both a
diagnostic and a process
Superfluous or no graphics Graphics are used but may Graphics are used to
not support the text
explain and reinforce the
Student’s specialty is not
Student’s specialty is given Student’s specialty is
highlighted in the case
special consideration but
highlighted and integrated
may not be integrated into
the case effectively
(addressed in the
strategies of the
meaningfully into the
Recommendations are not
Recommendations justified nor grounded in
Recommendations have been
justified and grounded in
creative, based in
research, and well
Information/recommendations Information/recommendations Student demonstrates
are the result of faulty
are based on correct
innovative and creative
reasoning or misapplication of application of tools and
applications of tools
The ancillaries to this report
The ancillaries meet
Ancillaries are engaging
are weak or non existent.
requirements but do not
and clever to the
Powerpoint may be ineffective effectively highlight the
reasonable adult. They
or there may be poor support
innovation and creativity of
highlight the innovative
for the report.
and creative nature of
Not met: student does not
Meets the objective: Student
Exceeds the objective:
clearly demonstrate her/his
demonstrates a consistent
knowledge of the strategic
knowledge of the change
a consistent and
management process and
management process and
superior knowledge of
tools consistently. This report
tools through the materials in
will suffer when compared to
the case report. This report
other reports and
will look “okay” but bland next and tools in a manner
to the excellent report.
that makes a clearly
about the student’s
work. This report will
be professional and
cannot be identified as
*The instructor reserves the right to grade exceptionally poor work below 40 points.
Each case study should include, at a minimum, these analyses and tools, complete with interpretation of each.
Additional analyses that are incorporated correctly will be considered for extra credit.
Introductory letter from you to me with a brief
explanation about your project and plan
Table of Contents
Graphics, tables, figures, and other explanatory
Diagnostic model – fully explaining what happens
with each component – Chap 5
Process model – fully explaining what happens
with each step – Chapter 8
Explanation of the background of the problem –
why is this a problem?
WHAT is the problem(s) – keep this part small. Be
Driving forces for change – both external and
Constraining forces of change – both external and
What level of change – 1st or 2nd or what?
Plan to address resistance – Do NOT tell me that it
needs to be managed. Instead, tell me exactly how
you want it managed. What actions do you expect
How will you assess readiness to change?
Implementation plan – Dates, timelines,
accountable parties, champions, and anything else
that will help your plan be completed as you
intend for it to be completed
Detailed expected outcomes of your plan – can
this be measured?
Evaluation plan – this is easy if you add
quantitative components to your goals and
How will you freeze the behavior that you want?
APA style throughout the paper
Solid or appropriate research is defined as
recent research (within the last five years)
that is from a credible source. Any
reasonable person should be able to find
and use the research resources that are
cited for this project.
A Case for Change
Every change plan has several elements. When treated appropriately, those elements work together to
create a change plan that is aligned from the moment the consumer begins reading or listening.
Everything must work with everything else to keep the plan on track as a fundamental guide to how you
want a specific change or set of changes to take place. Those elements are analysis, formulation,
implementation, and evaluation. You will see that the chapters in your text support your work as you
learn to develop each of these elements.
The analysis phase of the case deals with a scan of external factors that impact the organization as well
as an internal scan of factors. Below, you will see a table that is designed for your use in categorizing
external factors that impact the organization. You can type into this table as you work through your
analysis to help organize your work.
Opportunities are advantages that belong to an entire industry, and the individual organization does not
have control over them. OPEC reduces the price of crude, so oil companies can reduce the price of gas.
The result is that more people buy more gas. The fuel industry has the opportunity to sell more gas.
Threats are disadvantages that belong to an entire industry, and the individual organization does not
have control over them. For example, the crash of the housing bubble caused many companies to fail if
they were associated with housing. The housing industry suffered. Higher gas prices cause people to buy
fewer and smaller cars. The automobile industry suffered. A health conscious society results in the
consumption of fewer soft drinks. The soft drink industry suffered.
Below, you will see a table that is designed for your use in categorizing internal factors that impact the
Strengths are advantages that belong to a single company, and the company exercises control over the
ability to build this advantage. For example, no matter where I go in the world, I can recognize a CocaCola can. Coke has the strongest brand identity in the world, because they spent countless dollars
building and exporting their brand. Troy University is #3 in the United States for technology and
information security, because we have spent many man hours as well as dollars to insure the safety and
security of our information.
Weaknesses are disadvantages that belong to a single company, and the company exercises control over
the ability to build this disadvantage. For example, a university (not in the U.S.) recently told me that
they had been through four presidents in the last five years. The impact is that this university is suffering
from new broom changes, many of which have not been allowed to play out over the course of time.
The university is struggling to keep enrollments up and to provide good service to their students.
Integration and collaboration
Power and politics
Below, you will see a table that is designed for your use in categorizing organizational functions that can
support or impede change.
Research and development
Analysis is a description only of the factors that will impact the organization’s need to change. This is not
the place to discuss what strategies need to take place nor is this the place to introduce your
recommendations. Analysis is only a description, albeit a very detailed description. This is the place to
do some research on the industry and the environment, because many organizations are simply not
familiar with the overall environment of the industry. Often, they internalize their problems as “I’m just
not good enough” when there are other factors that contribute to the problem.
This is the piece that addresses the goals and strategies that you recommend for change. Take on the
persona of an outside consultant, and set goals and strategies in an assertive manner. For example, do
not tell the organization that it should improve sales. That is far too generic and will not help the
organization improve its bottom line. Instead, tell the organization HOW to improve its sales. Give the
organization a set of goals and strategies that help it to improve sales. Make recommendations in a
straightforward and knowledgeable manner that will help people in the organization want to change.
This is the piece that describes the set of action steps that you want to see to fulfill the goals and
strategies that you created in the formulation phase. For example, if the goal is to improve sales and if
the strategy is to improve sales through market penetration, you want to hire more sales people to help
cover the market. The first step in this is to have the HR department hire more sales people. Tell HR how
many people you want to hire and when those people need to be on the job. In this phase, you need to
be very specific about dates, timelines, who is responsible, how many of what, and all the details that
will help your change plan become a reality.
Evaluation is a simple phase if your work in the implementation phase was detailed and provided
quantitative expectations. For example, if you told the company to hire 10 sales people by Nov. 1, 2013,
the measure is quite simple. Did the company hire 10 sales people by Nov. 1, 2013? If not, why not?
For evaluation, I suggest that you create a table that includes the following columns:
Which action step are you measuring? Who is responsible for reporting results? To whom is that person
reporting? When is the outcome expected? How will the outcome be measured? What is the expected
outcome? Was the outcome met? (This is a yes or no. Keep it simple and straightforward.)
As you work through your cases we will add a piece to each case. The “No Good Deed” case focuses on
analysis and formulation. In McDonald’s, we will add implementation. Finally, in your personal project
case, we will add evaluation. The key to developing a case for change is organization, so keep this as
organized and straightforward as you can. This is not meant to be tricky, because if it is too tricky,
people will not understand your plan and become resistant immediately. I prefer plans that answer
questions before they can be asked.
Imagine you presenting this case and having the following conversation during the presentation.
“Why do we need to do this?”
“We need to do this because….. You will find that on page 14.”
If you want to learn to think outside of the box, this is the time to do it. Anticipate questions and give
details. Stay away from generic directions, such as “You should do more marketing” and go toward,
“We need to spend X dollars on your marketing over the next 6 months to improve your market share.”
When you evaluate your plan, you can measure dollars, time, and market share.
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