MBA6601 Unit VIII marketing front load washers/dryers

| November 21, 2015

MBA 6601 Unit VIII Essay


Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least three pages in length and use APA style guidelines.


You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? Your response should include:

  • economic, legal, and political concerns;
  • product differentiation and alteration strategies;
  • marketing mix strategies (price, promotion, and place);
  • explain each of the staffing approaches; and
  • discuss the advantages and disadvantages of each approach and provide examples of each one.



MBA/6601 Unit VIII Discussion Board Question


Please answer both questions in your response.


Part I: Feedback is very important to us and is utilized in our continuous improvement of courses we offer our students.  Did this course meet your expectations? What did you like the best about this course? What suggestions can you offer to improve this course? (1 paragraph minimum)


Part II: Research suggests many expatriate employees encounter problems that limit both their effectiveness in foreign assignments and their contributions to the firm once they return home. What do you see as the primary causes and consequences of these problems? What can a firm do to reduce the occurrence of such problems?  Use at least one resource to support your response. (1 paragraph minimum)


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