MBA522 Unit 4 Case Study Case study 11.1 -Conflict and Negotiation at Disney Neck et al. Chapter 11 Introduction The great dreamer Walt Disney most likely

MBA522 Unit 4 Case Study Case study 11.1 -Conflict and Negotiation at Disney Neck et al. Chapter 11
Introduction

The great dreamer Walt Disney most likely could not have imagined the corporate fairy tale that his company has become in the past forty years. The Walt Disney Company (Disney) is worthy of inquiry to determine the source of its continued excellence. Most notable among the organizational leaders’ accomplishments in almost 100 years of business is the ability to consolidate and merge with other companies. The current Disney organization is a mass media consolidates with five major divisions. 

How does such a large company stay true to its core values of innovation, quality, community, storytelling, optimism, and decency? Unit 4: Case Study

Due Sunday by 11:59pm Points 70 Submitting a file upload

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Case study 11.1 -Conflict and Negotiation at Disney Neck
et al. Chapter 11

Introduction
The great dreamer Walt Disney most likely could not have imagined the corporate
fairy tale that his company has become in the past forty years. The Walt Disney
Company (Disney) is worthy of inquiry to determine the source of its continued
excellence. Most notable among the organizational leaders’ accomplishments in
almost 100 years of business is the ability to consolidate and merge with other
companies. The current Disney organization is a mass media consolidates with five major divisions. How
does such a large company stay true to its core values of innovation, quality, community, storytelling,
optimism, and decency?

Directions
Following a careful review of the assigned course materials for this unit, read Case study 11.1 -Conflict
and Negotiation at Disney in the Neck et al. textbook. The case is in Chapter 11. Then, draft a formal
academic composition in which you respond to the questions posed at the end of the reading.

The responses should reflect higher-level cognitive processing (analysis, synthesis, and evaluation).
Students should consider the demands made of decision-makers, as their choices can impact
stakeholders within the organization and in the external marketplace. No minimum number of references
exists for this assignment, but appropriate business (no Investopedia, Wikipedia, etc.) and scholarly
sources must be utilized to support the analysis. Opinion is insufficient to demonstrate a graduate-level
understanding of the course materials and topics.

Click for Unit Learning Outcomes

Case Study

Due Date

By Sunday at 11:59p.m. CT

Submission Requirements
The submission will not exceed three (3) pages in length, excluding the title and
references pages.

The essay must adhere to the APA writing style and follow conventions of American
English grammar and usage

The final document should be prepared as a Microsoft Word file, and submitted as an
attachment.

Criteria Ratings Pts

52.5 pts

Content 52.5 to >47.25 pts
Exceeds Expectations
All components of the
assignment have been
explicitly addressed.
The content reflects
graduate-level execution
with clear evidence of
critical thinking,
synthesis of relevant
information from
credible sources, and
clear mastery of the
concepts necessary to
execute each
component of the
assignment
successfully. The
content is logically
organized and contains
only that information
necessary to meet the
expectations of the
assignment and does
not contain content that
could be considered
superfluous or
distracting. All
arguments,
recommendations, and
positions are logically
presented and
supported adequately
with credible or scholarly
sources.

47.25 to >39.4 pts
Meets Expectations
Most of the components of the
assignment have been
explicitly addressed. There are
some aspects of the
assignment that appear to
have been discussed implicitly.
The content mostly reflects a
graduate-level effort in the
execution. While there is
evidence of critical thinking,
synthesis of information from
credible sources, it is not
consistent throughout the
submission. It appears that the
student was somewhat
comfortable with many of the
concepts necessary to
complete each component of
the assignment successfully.
The content is mostly
organized logically; however, it
contains some material that
could be considered
superfluous and mildly
distracting. Most of the
arguments, recommendations,
and positions are logically
present and supported with
credible and scholarly
sources.

39.4 to >0 pts
Does Not Meet
Expectations
Few of the components of
the assignment have been
explicitly addressed. Most of
the components were either
implicitly addressed or not
covered. The content is not
consistent with what would
typically associate with a
graduate learner. There is
little evidence of critical
thinking or synthesis of
credible sources to support
the completion of the
assignment. It appears that
the student has little to no
understanding of the
concepts necessary to
address the components of
the assignment successfully.
The content is not well
organized and difficult to
follow. It contains a large
amount of content, which
considered superfluous and
distracting. Few of the
arguments,
recommendations, or
positions are logically
presented and supported
with appropriate sources.

Total Points: 70

Criteria Ratings Pts

14 pts

3.5 pts

Grammar,
APA, and
Tone

14 to >12.6 pts
Exceeds Expectations
Narrative submissions are
prepared consistent with
the APA Manual (7th
edition) and include a title
and reference page Note:
The instructor may alter
adherence to certain APA
form and style guidelines
and not others based on the
nature and scope of the
project Submissions that
are required to be
presented in a table,
PowerPoint, or Excel format
and whose content requires
appropriate support from
credible or scholarly
sources, these sources are
properly in-text cited and
listed in a reference page
consistent with the APA
Manual (7th edition). The
submission contains very
few or no grammatical,
punctuation, syntax, and
verb-tense agreement
errors.

12.6 to >10.5 pts
Meets Expectations
Narrative submissions are
mostly consistent with the
APA Manual (7th edition)
and include a title and
reference page. Note: The
instructor may alter
adherence to certain APA
form and style guidelines
and not others based on the
nature and scope of the
project. Submissions that
are required to be
presented in a table,
PowerPoint, or Excel format
and whose content requires
appropriate support form
credible or scholarly
sources, these sources are
mostly in-text cited and
listed correctly in the
reference page consistent
with the APA Manual (7th
edition). The submission
contains some grammatical,
punctuation, syntax, and
verb-tense agreement
errors.

10.5 to >0 pts
Does Not Meet
Expectations
Narrative submissions
contain a large number of
inconsistencies with the APA
Manual (7th edition). Note:
The instructor may alter
adherence to certain APA
form and style guidelines
and not others based on the
nature and scope of the
project. Submissions that
are required to be presented
in a table, PowerPoint, or
Excel format and whose
content requires appropriate
support from credible or
scholarly courses, these
sources aren’t properly in-
text cited and listed in the
reference page consistent
with the APA Manual (7th
edition). The submission is
poorly written and contains a
large number of
grammatical, punctuation,
syntax, and verb-tense
agreement errors.

Length 3.5 to >3.15 pts
Exceeds
Expectations
The submission
meets the length
requirements as
specified within
the assignment
expectations.

3.15 to >2.6 pts
Meets Expectations
The submission is slightly outside
page length requirements as
specified within the assignment
expectations. As a result, the
student may have struggled to
meet all of the assignment
expectations fully.

2.6 to >0 pts
Does Not Meet Expectations
The submission is not consistent
with the page length requirement,
as specified within the assignment
expectations. As a result, the
student was mostly unsuccessful
in meeting the assignment
expectations.

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