Marriott Hotel in Melbourne

| April 14, 2015

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Write a report according to the order instructions below:
You are required to demonstrate your understanding of the external and internal forces impacting on Marriott Hotel. a.) Identify and describe the Marriott hotel. b.) Explain using examples, the type of impact that changes in the external environment may have on Marriott Hotel The following external ‘forces’ must included; – Demographic; – Economic; – Competitive; – Social and Cultural; – Political and Legal; – Technological; c.) Explain the potential impact of internal ‘forces’ such as suppliers, customers and competitors and discuss how these could impact on Marriott Hotel. d.) Make recommendations for business operators and managers on ways to keep up to date with changes in the external environment and ways in which internal forces can be controlled.

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Summary of a Marketing Analysis done for Port Jeff Bowl

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Category: Marketing

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