Marketing Research and Promotional Message

| February 12, 2015

Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.

Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.

Conduct research on your group using secondary sources and the text material.

Summarize your research. Identify consumer needs, perceptions, and attitudes.

Explain how your group’s consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.

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