Marketing Plan

| April 21, 2014

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Create a marketing plan of the following scenario:
Grow membership by 20 club members. (make up a club, like a golf club)
Steps in developing a membership marketing plan:
– conduct an internal analysis
– conduct an external analysis
– position the club
– develop an action plan
– evaluate the plan
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Consumer Marketing
How is the Four Seasons Resort developing its competitive product in a way that it will affect long-term sustainable competitive advantages?

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Category: Business and Marketing

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