Marketing in the News (MIN)

| December 2, 2015

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For Marketing in the News (MIN), find a current article/pod cast/video (no more than 1 month old) that can be linked to our marketing class & lessons. Your response should include critique, examination and/or analyzation of the article content. Your news and response should make clear connections to Chapter 15 content (all about place).

Book:  Essential of Marketing: A Marketing Strategy Planning Approach, 14th edition by Perreault, Cannon and McCarthy published by McGraw Hill.  ISBN: 978-0-07-786104-9

Article: https://www.ama.org/publications/MarketingNews/Pages/goodwill-retail-thrifty-business.aspx

 

  • In 4-6 paragraphs (one page tops), make your connections as a well thought out, response that uses college-level thinking. Analyze. Critique. Agree. Disagree. Question.
  • Your response needs to make connections to something from the previous week’s lessons, class and/or the assigned reading in an obvious manner.
  • Your news source must be listed and cited at the end of your response in MLA or APA format.
  • Cite your article within your response if you make any reference to your source.
  • In your response, if you make reference to the text book or any other source, cite that using MLA or APA format.
  • Use college level grammar and page set up: Use Arial or Times New Roman font, font size should be no larger than 12.

 

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Category: Essays

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