Marketing in Electronic Management

| February 6, 2014

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THE MAJOR TOPIC IS MARKETING IN ELECTRONIC MANAGEMENT WITH THE SUB TOPIC BEING INTERGRATION, INFORMATION EXCHANGE, AND BUYER SUPPLIER RELATION IN ELECTRONIC MANAGEMENT. THIS IS A PERSUASIVE REPORT WHERE YOU ARE PERSUADING THE READER THAT YOUR POINT OF VIEW ON MARKETING IN ELECTRONIC MANAGEMENT IS VALID AND SHOULD BE ACCEPTED IN PRACTICE. THE REPORT MUST END WITH A CONCLUSION THAT OFFERS SPECIFIC EXAMPLES OR DEFINITE INFORMATION THAT SUPPORTS YOUR RECCOMMENDATION. DO NOT USE ANY LONG QUOTES. DO NOT INCLUDE MORE THAT 2 SHORT QUOTES. BELOW YOU WILL FIND MY POINT OF VIEW ON THE TOPIC AND SUB TOPICS PLEASE USE THE INFORMATION BELOW TO HELP ASSIST YOU IN WRITING THIS PAPER. Marketing Marketing is a management issue aimed at the achievement of increased sales and accessibility. This paper seeks to analyze the importance of the various elements of the marketing in the electronic industry. Integration Integration is a main part of marketing and involves the need for a company to ensure the use of various marketing methods. Marketing methods used should be intertwined to ensure the success of marketing and improved sales for electronic industries. The integration of one-on-one marketing, mass marketing, and direct marketing for the success of the business is necessary. Market integration aids in the generation of prices, product development and customer service improvement and delivery. Information exchange This entails the need for electronic and other companies to ensure the improvement of information dissemination to suppliers. The need to ensure information on the products quality, use and validity period as well as giving buyer’s correct information is necessary for successful marketing. It improves customer acceptance and loyalty hence an improved marketing success as it leads to improved sales for the success an electronic company. Buyer-supplier relations Another important facet of marketing is the relations between buyers and sellers where sellers have the responsibility of ensuring good relations. The need for good relations is envisaged by the improved marketing results and sales with augmentation of customer relations. Success in the electronic industry depends on relations as it increases repeat visits and generation of sales revenue through improved customer relations by the company. It is, therefore, important for the development of a good customer relations practice through sincere marketing and good customer feedback. This forms the other main feature in successful marketing by an electronic industry.
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