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| December 30, 2015

Unit VII Web Assignment Part II

In Part I of this assignment, you investigated and analyzed the attractions and focus of a specific destination. In Part II, you will investigate the DMO and the efforts of the organization. Look at who the organization is targeting, and analyze what aspects of the destination are geared toward the target market(s). Most sites will have visitation research data; however, you will have to use your information from Part I and the information in the document to draw conclusions. In other words, there are not explicit responses in any of these documents. You will demonstrate your abilities based upon looking at the market and then, from their viewpoint, look at what the destination state has to offer. Most of the sources will be located on websites. You may also want to use marketing such as ads and social media to investigate. The resources are limitless in our current world. You may want to check online travel agencies (OTAs) such as Expedia, Orbitz, etc. and also tour operators who provide tours in the state you have chosen. The tour operators will provide what they think is important for a broader audience. In your submission, include the content you submitted for Part I in Unit VI and add Part II to this document. You should have a complete submission with the following contents:


Body with Part I BHM 3020, Introduction to Tourism 5

Part II


Your response should be a minimum of four pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.

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