Marketing Distribution Management

| March 7, 2014

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my project company is Microsoft company.
1. On Pricing
a. Define and discuss the difference between value-based pricing and cost-based pricing. What are
strengths and weaknesses of each method? Explain in detail.
b. Describe how your project company currently prices its main products or services. Is this the best
method? Why or why not?
i. Comment on the traditional approaches of skimming and penetrating in your discussion
as they would apply to your product/brand/company.
We recognize that you are marketing an existing product, but at one point the
product was new and your current product will certainly experience a revival.
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marketing distribution management#4
Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases.

Category: Business and Marketing

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