Marketing Campaign Analysis- Keystone Light/Miller Coors: "Can hole"

| September 21, 2016

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Read the case and provide answers to the questions at the end of the case. Your answers to the questions should be 500-700 words (total not each), be in APA format, use outside research and represent overall college level work. Use references to back up your answers to these questions. Cite all references.
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DIGITAL ANALYTICS FUNDAMENTALS EXAM
Identify, define and discuss what you believe to be the most important concept in marketing theory. Compose a 200~ 300 word response. Be mindful of formal business writing mechanics.

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