Marketing assignment

| November 18, 2015

Read the articles and  Reflect on the pros and cons of qualitative research, and consider what insights you can gain for your Group project through the use of interviews and observations. Also discuss the ‘brief observation’ experience you each had during Mondays class.

 

links to Articles

article 1    

https://suffolku.blackboard.com/bbcswebdav/pid-1175593-dt-content-rid-4569503_2/courses/15FA-MKT-317-A/ethnographic%20_HBR.pdf

Article 2

https://suffolku.blackboard.com/bbcswebdav/pid-1175593-dt-content-rid-4569505_2/courses/15FA-MKT-317-A/sensemaking%281%29.pdf

Article 3

https://www.creativereview.co.uk/cr-blog/2015/october/we-have-to-be-constantly-curious-about-peoples-everyday-lives-the-unusual-research-methods-inspiring-ikeas-new-products/

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