marketing Assignment 3

| October 16, 2015

Homework for HootSuite University

1. Tabs allow you to group and organize all of your social media content so you can easily browse through and find what you need. What are some examples of different ways you can set up tabs for your business?
2. What is the difference between a tab and a stream? What are some examples of streams you can set up for Twitter, and for Facebook?
3. Your user profile is what other members of your organization see. What are some things you can edit within your profile? Why may this information be important to others?
4. Organizations are the highest level entity in HootSuite and contain all of the relevant social networks, teams, and team members. What are some examples of organizations that can be created?
5. Organizations have various teams structured below them in order to manage multiple members managing your social media effectively. What are some examples of teams you can create for your business?
6. Hootsuite’s mobile apps for iPhone and Android help you spread messages, monitor conversations, and track results right from your handset. How can this be helpful if you tend to manage your social media on the go?
7. When using the Hootsuite dashboard from a mobile device, your existing tabs and streams are automatically imported to your device. Why may this be helpful for a community manager who juggles work between their laptop and smartphone?
8. You can also auto-schedule your messages to publish at optimal times on the mobile dashboard. How is this useful if you tend to catch up on your reading on a mobile device on the way to work?
9. Keyword streams allow you to track multiple terms in one stream without needing to know advanced Twitter search tactics. What are some examples of keyword streams you can set up to monitor mentions of your brand?
10. A great use of search streams is using varied hashtags to keep up to date with what customers are saying about your brand. What are some different hashtags you can use to monitor discussions about your brand?
11. Twitter lists allow you to monitor specific accounts, such as influencers, journalists, customers, or coworkers, in a group. What are some groups of people that would be beneficial for your business to follow in lists?
12. A private list is available only to you, and people you add to the list won’t be notified. What are some examples of Twitter lists that may be better kept private?
13. Advanced streams for Twitter such as ‘Favorites’ and ‘Scheduled Tweets’ go beyond monitoring just your home feed and mentions. What do these monitor and how can they help you?
14. In addition to ‘Home Feed’ and ‘Wall Posts’, what other streams can you add in your dashboard for Facebook?
15. What are some examples of advanced streams you can set up to monitor content for LinkedIn, Google+? How can they be useful?
16. Twitter lists allow you to monitor specific accounts, such as influencers, journalists, customers, or coworkers, in a group. What are some groups of people that would be beneficial for your business to follow in lists?
17. LinkedIn job search streams are a great way to automatically monitor for jobs without having to leave your dashboard. What are some examples of different job search streams you could set up?
18. For the YMCA, they might want to listen to — tweeting and taking kids to swim lessons or summer camp, why? To remind them that the YMCA is there for them. Think of two other things that the YMCA could listening for and why?
19. Your client sells low fat sugar free frozen yogurt, what key words/hashtags would you listen for so can talk to them via Twitter?

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