Market segmentation

| December 14, 2015

Which of the following is a basic requirement for effective market segmentation?

The firm must avoid focusing on non-variables, such as profitability and volume.
The market segment must have measurable purchasing power and size.
The company must expand beyond its marketing capabilities to capture growing markets.
The market segment must reflect the population’s changing attitudes and lifestyles.

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market segmentation

Category: Marketing

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