Market Research Scholarly Journal Review

| February 8, 2014

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The object of the critique is to describe how the study followed or failed to follow the criteria for good research. Speculate on which of the writer’s conclusions were warranted and which were not. The review needs to be single-spaced within sections, double-spaced between sections. Use Times New Roman 12 point font and 1 inch margins. I will attach the scholarly journal so you can read and proceed with the paper.
Format heading for the Academic Review:
I. Overview – summary of the key points
II. Research Problem – what issue is being addressed, include the research objectives/hypotheses.
III. Research Design and Procedures – what, specifically, was done.
IV. Findings/Analysis of Data – summary of researcher’s analysis in addition to your assessment of the data.
V. Flaws in Analysis/Design – identify limitations noted in addition to your assessment of flaws.
VI. Research Conclusions and Recommendations – include the applicability of the findings.
VII. Researcher’s Reputation – this may require you to investigate the researcher to obtain information beyond what is listed in this document. (please cite references).
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