MAR 100 CUNY Borough Marketing and Financing Methods Multiple Choice Questions it is multiple choicei need it asap…………………………………..

MAR 100 CUNY Borough Marketing and Financing Methods Multiple Choice Questions it is multiple choicei need it asap………………………………………………………………………………. 1.
Firms in their effort to maximize profit may choose
a.
Financing methods
b.
Locations of their operations
c.
Human resources
d.
All of the above
0.5 points
QUESTION 2
1. The origins of the modern marketing are associated with
a.
Factory production
b.
Industrial Revolution
c.
Rising worker productivity
d.
All of the above
0.5 points
QUESTION 3
1. Consumers buy different products and services since their objective is to
a.
Save money
b.
Spend as much as possible
c.
Maximize their satisfaction
d.
Maximize their profit
0.5 points
1.
QUESTION 4
Currently, marketing is oriented towards
a. Building long term relationships with customers
b. Focusing on competing with other forms on price
c. Maximizing costs
d. None of the above
0.5 points
QUESTION 5
1.
Tactical Planning by a business is
a.
A plan for the next 10 years
b.
A plan for the next 1 to 3 years
c.
The same as an advertising plan
d.
The same as opportunity plan
0.5 points
QUESTION 6
1.
The target market for a company’s products are the
a.
Potential customers
b.
Actual customers
c.
Growth in customer base
d.
None of the above
0.5 points
1.
QUESTION 7
The Marketing Mix elements include
a. Product strategy
b. Price strategy
c. Promotion strategy
d. all of the above
0.5 points
1.
QUESTION 8
Disposable/discretionary income is
Income left to firms
Profitability of firms
Income left to consumers after spending on necessities
Taxable income
0.5 points
QUESTION 9
1. The water supply company in NYC is an example of
a.
A natural monopoly
b.
A perfectly competitive firm
c.
Oligopolistic firm
d.
None of the above
0.5 points
QUESTION 10
1.
The stages of the business cycle include
a. Recession
b.
Recovery
c.
Peak
d.
All of the above
0.5 points
1.
QUESTION 11
As the economy is entering a recession the Federal Reserve lowers interest rates so to
a. Restrain consumer spending
b. Restrain business spending
c. Stimulate consumer spending
d. All of the above
0.5 points
QUESTION 12
1.
Factors to consider when setting the price strategy to target a particular group of people
include
a.
Their disposable income level
b.
Prices of competitors
c.
Cost of production
d.
All of the above
0.5 points
1.
QUESTION 13
The more intense is the price competition in a product industry the
a.
Higher is the profitability of firms in the industry
b.
Lower is the profitability of firms in the industry
c.
The higher are the tax rates in the industry
d.
The lower are the tax rates in the industry
0.5 points
QUESTION 14
1. In the case of a monopolistic competition industry
a.
It is characterized by local competition
b.
An example could be supermarkets
c.
Firms make some profit
d.
All of the above
0.5 points
1.
QUESTION 15
A patent for a technological innovation gives to the inventor a monopoly
a.
That lasts for ever
b.
That lasts for 50 years
c.
That is temporary
d.
None of the above
0.5 points
QUESTION 16
1. The greater is the product differentiation (special/almost unique products) in an
industry, the
a. Higher is the profitability of firms in the industry
b.
Lower is the profitability of firms in the industry
c. The higher are the tax rates in the industry
d. The lower are the tax rates in the industry
0.5 points
QUESTION 17
1.
a.
The importance of the Break-Even point for a company is that it indicates
Its maximum possible profit
b. The limit of the maximum losses it can afford
c.
How many units it needs to sell to attain zero profit
d. The variable cost proportion of the revenues
0.5 points
QUESTION 18
1. In the case of oligopoly there
a.
Are many firms selling undifferentiated products
b. Are many firms competing in a local market
c.
Are few firms competing in several local markets
d. Is a unique firm in the industry
0.5 points
QUESTION 19
1. The fact that a company which may consider selling horse meat for human consumption may not
attract significant demand for its horse meat products is associated with limitations coming from
the
a.
Competitive environment
b. Technological environment
c.
Social environment
d. None of the above
0.5 points
QUESTION 20
1.
Market penetration for a particular product or technology is related to
a.
The size of the target market for the technology
b. The size of the market growth for the technology
c.
The number of the actual customers for the technology
d. The size of profitability for the technology
0.5 points
QUESTION 21
1. Example(s) of a Strategic Business Unit for Apple corporation include
a.
b.
c.
d.
Itunes
Iphone
Ipad
All of the above
0.5 points
QUESTION 22
1. A Cashcow type of Strategic Business Unit is characterized by
a.
High Market growth
b.
High Market share
c.
d.
Low Market share
All of the above
0.5 points
QUESTION 23
1. In the case of monopolistic competition industry products/services are
a.
Differentiated based on location
b.
Products are unique
c.
Products are generic
d. None of the above
0.5 points
1.
QUESTION 24
An example of fixed costs for a restaurant is the
a.
Cost of the dough
b.
Cost of the cheese
c.
Cost of the pepperoni
d.
Rent
0.5 points
QUESTION 25
1. A company selling more units than the break-even quantity then
a.
The company makes zero profits
b. The company makes losses
c.
The company makes a profit
d.
None of the above
0.5 points
1.
QUESTION 26
A hot dog stand operates five days a week. Each day she sells 120 hot dogs for $3 each, 50 pretzels
for $2 each and 40 sodas for $1 each. The cost for each hot dog is 50¢, for each pretzel 20¢ and for each
soda 10¢. How much is her weekly profit?
a.
$426
b.
$500
c.
$ 1500
d.
$2130
0.5 points
QUESTION 27
1. The currency exchange rates between different countries are very important for firms selling their
products in another country market since
a.
They may affect company profitability
b.
They may affect company revenues
c.
They may affect company costs
d.
They may affect all of the above
0.5 points
1.
QUESTION 28
The exchange rate between the Pakistan Rupee was 1.04 = $1 in November 2012 whereas the
exchange rate between the Pakistan Rupee was 1.14 = $1 in November 2011. Therefore the exports
of the famous and very tasty Pakistan mangoes to the US domestic market in 2012:
a.
Are cheaper for US consumers
b.
Are more expensive for US consumers
c.
Pakistan mango producers sell more mangoes now to US consumers
d.
We cannot tell
0.5 points
QUESTION 29
1. If a foreign company allows a US company to use its brand name (in exchange for a royalty fee) to
sell a particular product in the domestic USA market, then this method of entering the USA
domestic market is called
a.
Licensing
b.
Import/Exports
c.
Foreign Direct Investment
d.
Bartering
0.5 points
QUESTION 30
1. If a company product sales decline, to identify the cause, the company may
a.
Conduct marketing research
b.
Set a hypothesis to identify potential contributing factors
c.
Analyze primary or secondary factors
d.
All of the above
0.5 points
1.
QUESTION 31
Japan and Korea prohibiting USA beef exports to their domestic markets due to the mad cow
disease issue and concerns is an example of
a.
Quota
b.
Tax
c.
Embargo
d.
Bureaucratic controls
0.5 points
QUESTION 32
1. An example of the Multi-Domestic Marketing Strategy for selling products in foreign
markets is
a.
Selling Prada products in Italy and Hong Kong
b.
Selling Luis Vuitton products in Paris and Rio De Janeiro
c.
Selling McDonalds products in India and NYC
d.
All of the above
0.5 points
1.
QUESTION 33
Currently, the proponents worldwide to reduce/eliminate trade restrictions and increase global trade
expect to result in
a.
Greater social welfare
b.
Greater company profitability
c.
Greater consumer satisfaction
d.
All of the above
0.5 points
QUESTION 34
1. With respect to smartspeaker sales in 2018 total sales for the industry were 800 million
and Apple HomePod sold in 2018 $100 million (relatively low market share). Therefore the
HomePod market share in 2018 was
a.
12.5%
b.
25%
c.
75%
d.
80%
0.5 points
1.
QUESTION 35
Companies that market their products online by using Search Engine Optimization techniques they
a.
Their website link appears on the top of search results
b.
They minimize profits
c.
They maximize costs
d.
All of the above
0.5 points
QUESTION 36
1.
Companies deciding to have online operations may benefit due to
a.
Higher profits
b.
Lower costs
c.
Greater Revenues
d.
All of the above
0.5 points
QUESTION 37
1. Click-Through Rate for a company’s online operations corresponds to
a.
How many potential customers access directly the company’s website
b.
How many potential customers may access the company’s website through another
company’s website
c.
d.
How many potential customers are out there
How many customers make a purchase
0.5 points
QUESTION 38
1. In the last several years, by using the web, communication costs with customers
a.
b.
Have declined
Made it cheaper to build long term relationships with customers
c.
Made it cheaper to communicate with customers relative to using the Post Office
d.
All of the above
0.5 points
QUESTION 39
1. Acquiring a new customer is
a.
Cheaper than maintaining an existing customer
b.
More expensive than maintaining an existing customer
c.
Associated with paying less taxes
d.
We cannot tell
0.5 points
QUESTION 40
1.
External marketing involves promoting the products/services of the organization to a
company’s
a.
Customers and clients
b.
Suppliers
c.
Retailers and wholesalers
d.
All of the above
0.5 points
QUESTION 41
1. Deciding to sell a company’s products either through its own stores or general merchandise store is
associated with
a.
Product strategy
b.
Price strategy
c.
Promotion strategy
d.
Distribution strategy
0.5 points
QUESTION 42
1.
The Apple company strategy for pricing its products is always much higher that the
respective Android operated devices. Therefore Apple pricing strategy can be characterized as
a.
Cost enhancing
b.
Price skimming
c.
Price penetration
d.
Price factoring
0.5 points
QUESTION 43
1.
Establishing network externalities for a company’s clients, may result in
a.
Lower profits
b.
Higher profits
c.
d.
It does not affect profitability
Company customers cannot be loyal to the company
0.5 points
1.
QUESTION 44
In the last several years, companies in their effort to reach and communicate with customers may use
a.
Databases and data mining
b.
Paying less taxes
c.
Post Office mailings
d.
We cannot tell
0.5 points
QUESTION 45
1. To calculate the overall profitability for a particular customer of a company, we may
look at
a.
An individual year profitability for that customer
b.
Lifetime value of that customer
c.
d.
Break-Even point for that customer
How many other customers she has recommended
0.5 points
QUESTION 46
1. Conducting marketing research is an important tool for a company since it
a.
Can collect important market information for decision making
b.
Can pay less taxes
c.
Can eliminate its competition
d.
We cannot tell
0.5 points
1.
QUESTION 47
For company considering to sell its product in another country market, GDP per capita in that
country is important since it indicates the
a.
Average resident income
b.
Advertising potential
c.
Average company profitability
d.
All of the above
0.5 points
QUESTION 48
1.
The purpose of a country devaluing its currency relative to other country currencies is
a.
To lower the price of the country’s products
b.
To increase demand for the country’s products
c.
All of the above
d.
All of the above
0.5 points
1.
QUESTION 49
A random/probability sample
a.
b.
Can be collected by street interviews
Can be collected by radio listeners calling in the radio station with their preferences
c.
Allows every member of the population to study, with a chance of being selected
d.
Allows to be selected as a quota
0.5 points
QUESTION 50
1. Counting car license plates from different states at the parking lot of the Woodbury Commons Outlets is
an example of the following method in collecting primary data
a.
Observation method
b.
Survey method
c.
Experimental method
d.
Focus group

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