Managing Strategy, Operations And Partnerships Please find attached General Guidance
Your assignment should be MS Word processed (handwritten assignments are not accepted), using
Times New Roman size 12 font, double spaced, with numbered pages and your student number
printed as a footer on every page. Note this is a report supported by academic research so you should
adhere to the appropriate referencing guidance. The word limit stated for this assignment excludes
the list of references at the end of the assignment but includes all text in the main body of the
assignment (including direct quotations, in-text citations, footnotes, tables, diagrams and graphs).
Please be aware that exceeding the word limit will affect the academic judgement of the piece of
work and may result in the award of a lower mark. Appendices are not considered a supplement and
will not be assessed as part of the content of the assignment. As such, they will not contribute to the
grade awarded; however, it may be appropriate to use an Appendices section for any material which
is a useful reference for the reader. Please note that appendices are not included in the word count.
The majority of references should come from secondary sources (e.g. journal articles, conference
papers, reports, etc.) although you can also utilise area specific textbooks. You must ensure that you
use the Harvard style of referencing. Please indicate the word count length at the end of your
Marking and assessment
This assignment will be marked out of 100% and contributes to 75% of the total module mark. The
pass mark is 50%. Nevertheless, in order to pass this module, you must both achieve an aggregate
mark of 50% and also meet the assignment threshold marks. For the purposes of passing a module
each assignment has a threshold mark of 40%.
The marking rubric is attached, which offers guidance on the assessment criteria and weighting.
There will be a stipulated deadline date for all assignments. All assignments will need to be
submitted by the set time on the stipulated deadline date. Assignments submitted up to 24 hours late
will be accepted, but the assignment mark will be subject to a deduction of 5 marks from the mark
Learning outcomes applied in this assessment
2. [critically] Evaluate the impact of current and emerging trends on organizations.
3. Demonstrate an ability to effectively analyse problems and issues employing a range of
appropriate concepts, theories and approaches.
6. Apply tools and techniques of strategic and operations analysis.
8. Develop succinct business reports.
Produce a 4500-word report (+/- 10%) (excluding the list of references) which offers students the
ability to demonstrate their developing knowledge and application of the teaching and
learning material covered in weeks 1 to 5. It also encourages students to develop their thoughts and
perspectives on contemporary business issues, and be intellectually creative (underpinned by credible
Students are required to produce a report (LO8) on one international organization of their choosing
and address the following issues:
Brief introduction to the organisation and sector it operates in, including a summary of the past 3
years’ revenue, operating profits and general overview of the business’s operational activities (LO2).
An outline of one strategic business issue they are, or have recently, faced; contextualised within the
organisational setting, including an overview of relevant strategic decisions that led to their current
position (discussed through relevant literature, tools and techniques) (LO2/3).
Critical analysis of why the issue has strategic implications and its impact on its stakeholders
(discussed through relevant literature and supported by other contemporary examples) (LO2/6).
In selecting the company to analyse, students will want to spend time identifying an international
organization which has experienced, or is experiencing, major issues as a result of current and
emerging global trends, and satisfy themselves that there are a number of credible resources from
which to refer. Well established media (e.g. BBC, Financial Times, New York Times, etc) may be used
to develop the context of the discussion, but the material used to underpin the research and
analysis should be from academic books and/or peer reviewed academic journals.
What is a report?
A report is written for a clear purpose and to a particular audience. Specific information and evidence
are presented, analysed and applied to a particular problem or issue. The information is presented in a
clearly structured format making use of sections and headings so that the information is easy to
locate and follow.
When you are asked to write a report, you will usually be given a report brief which provides you
with instructions and guidelines. The report brief may outline the purpose, audience and problem or
issue that your report must address, together with any specific requirements for format or structure.
This guide offers a general introduction to report writing.
What makes a good report?
Two of the reasons why reports are used as forms of written assessment are:
• to find out what you have learned from your reading, research or experience;
• to give you experience of an important skill that is widely used in the work place.
An effective report presents and analyses facts and evidence that are relevant to the specific problem
or issue of the report brief. All sources used should be acknowledged and referenced throughout, in
accordance with the preferred method of your department.
The style of writing in a report is usually less discursive than in an essay, with a more direct and
economic use of language. A well written report will demonstrate your ability to:
• understand the purpose of the report brief and adhere to its specifications;
• gather, evaluate and analyse relevant information;
• structure material in a logical and coherent order;
• present your report in a consistent manner according to the instructions of the report brief;
• make appropriate conclusions that are supported by the evidence and analysis of the report;
• make thoughtful and practical recommendations where required.
The structure of a report
The main features of a report are described below to provide a general guide. These should be used in
conjunction with the instructions or guidelines provided by your department.
This should briefly but explicitly describe the purpose of the report (if this is not obvious from the
title of the work); remember to add your name and student number/assessment number, and which
assessment it pertains to.
The summary should briefly describe the content of the report. It should cover the aims of the report,
what was found and a brief review of the conclusions. Aim for about 1/2 a page in length and avoid
detail or discussion; just outline the main points. Remember that the summary is the first thing that is
read. It should provide the reader with a clear, helpful overview of the content of the report.
Contents (Table of Contents)
The contents page should list the different chapters and/or headings together with the page numbers.
Your contents page should be presented in such a way that the reader can quickly scan the list of
headings and locate a particular part of the report. You may want to number chapter headings and
subheadings in addition to providing page references. Whatever numbering system you use, be sure
that it is clear and consistent throughout.
The introduction sets the scene for the main body of the report. The aims and objectives of the report
should be explained in detail. Any problems or limitations in the scope of the report should be
identified, and a description of research methods, the parameters of the research and any necessary
background history should be included.
Information under this heading may include: a list of research methods used (e.g. literature review
using ProQuest resources and the filter criteria applied for each search) and other sources of
information and details of selection/rejection; reference to any problems encountered and subsequent
changes in procedure.
The main body of the report is where you discuss your material. The literature and evidence you have
gathered should be summarised, analysed and discussed with specific reference to the problem or
issue. If your discussion section is lengthy you might divide it into section headings. Your points
should be grouped and arranged in an order that is logical and easy to follow. Use headings and
subheadings to create a clear structure for your material. Use bullet points to present a series of
points in an easy-to-follow list. As with the whole report, all sources used should be acknowledged
and correctly referenced (remember to use the most credible resources available).
In the conclusion you should show the overall significance of what has been covered. You may want
to remind the reader of the most important points that have been made in the report or highlight what
you consider to be the most central issues or findings. However, no new material should be
introduced in the conclusion. Remember to specifically answer the initial questions posed.
Under this heading you should include all the supporting information you have used that is not
published. This might include tables, graphs, questionnaires, surveys or transcripts. Refer to the
appendices in the body of your report.
List of References
A key feature of academic writing, the list of references should list – in alphabetical order by author –
all published sources referred to in your report. There are different styles of using references so be
sure to refer to the study guide and check your departmental handbook for guidelines.
Note the suggested
structure for your
Content to cover Marks available
Introduction General background on
500 words topic you are going to discuss.
Possible definitions for terms
relating to the question.
What the essay will include
and/or leave out (scope).
What themes the essay will
discuss and the order they are
What the essay will argue /
demonstrate (thesis statement).