Managerial Economic

| June 23, 2015

Paper, Order, or Assignment Requirements


Discuss a range of theoretical perspectives regarding the economics of managerial decision-making

You are required to write an essay that addresses the following topic:

Hall & Hitch (1939) found that firms did not use the marginal rule (MC=MR) when setting prices, rather they used a cost-plus pricing model. Assess the factors that would influence the size of the “mark-up” used by firms when setting prices using a cost-plus method.

Word limit – 1200 words maximum

Assessment criteria
• Effectiveness of the explanation of the cost-plus pricing model
• Thoroughness of the assessment of the factors that would influence the size of the “mark-up”
• Structure and presentation of material, including the use of the Harvard Citation and Referencing system



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