Management Case#4

| July 27, 2016

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Please read the attached article, relook at the video, and provide a 400-500 word response as follows :


– Briefly summarize the Dougherty/Hardy story, outlining the features, benefits and competitive advantages the Better Works software provides.

– What, from your perspective, are some of the risks attendant to using this software? In what industries or work environments do you see it being more, or less, successful?

– If you were being recruited to work in a company that used this software, would you be more or less inclined to join? Please explain your rationale.

– How does the NY Times story reconcile with the Martin video? Do they support, or contradict, each other?

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