Levi’s Case

| June 19, 2015

Levi’s Case

Case Write-up (Individual Assignment)

• How did Levi’s use lean principles to deliver personalized products?
o How does the CCTC offer help Levi’s deliver value?
• What is the CCTC Impact on wealth creation?
• How secure is Levi’s/CCTC’s “first mover” advantage on this push-based marketing endeavor?

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