Key Words in Marketing

| February 12, 2014

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In Assignment 2, your task is to select and analyse a Key Word in Marketing. Select ONE of the following Key Words in Marketing:
Brand Communities
Brand Equity
Cause-Related Marketing
Consumer Boycotts
Consumer Culture Theory
Critical Marketing
Customer Relationship
Digital Marketing
Experience Economy
Marketing Rationalization
Political Marketing
Positioning (as P in STP)
Product Placement
Public Service Announcements ? Relationship Marketing
Segmentation (as S in STP)
Service-Dominant Logic
Wine Marketing
Your assessment will include your level of awareness of relevant literature. This means identifying key writers and any dilemmas or debates associated with your selected Key Word in Marketing. There is an expectation of at least a half-dozen relevant articles (or other sources) being used to support your discussion/analysis.
Create an essay title by using the Key Word in Marketing you have selected. This should assist in organizing your initial thoughts. Though the essay title appears at the beginning of the document, it is likely you will need to edit the first attempt at a title. Your thoughts will evolve on how to approach and analyse the selected Key Word in Marketing.
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Green marketing or mean marketing
Online marketing and consumer psychology


Category: Marketing

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