is Pepsi Cola a substitute for Coca Cola?

According to Porter’s discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola?

MBA 5101 Unit IV Discussion Board 

 According to Porter’s discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?

 

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