Internet Advertising

| November 13, 2015

PART 1 (In 200 words)

 

There has been great controversy in the media as of late regarding Internet advertisers gleaning personal information from customers and then reselling the information.

 

  • If they disclose the fact that they are reselling it, is this enough?
  • Do you think advertisers should be banned from disclosing your personal information including what sites or information you “click” on?
  • Provide a reputable source from either an article on the Internet or KU Library that will support your position.

PART 2 (In 200 words)

 

View the Betty’s Dress Shop video, and read about the character’s concern. Tip: If your simulation does not work, go into the tools dropdown menu at the top of your Internet browser. Delete the temporary Internet files and then close. Now try the hyperlink once more. Please subtitle each section of Discussion 2 as Part A and B.

 

Part A: Recently on the Betty’s Dress Shop website they received some feedback that they need to address. The customer was concerned about the looks of the store but was not specific.

 

  • Discuss what you think the customer might mean by this general statement and explain how you would address the issues to improve customer service.

Part B:

 

  • How might Betty’s Dress Shop use Internet advertising to their benefit?
  • How might they use social media?

May user the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved fromhttp://kaplan.vitalsource.com/#/books/1111440093/

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