International Business Strategy

| February 11, 2014

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Using a business of your choice, critically assess the implementation of its transnational strategy and its impact on differing domains of stakeholders.
Part 1. An essay proposal. (300 words)
Explain why you intend to write about a particular case study, your own stance on the issues, what you anticipate your research will reveal, which domains of stakeholder you intend to examine, some of the core arguments and counter-arguments, key texts and thinkers that you may reference, your initial assumptions, and the likely limitations of your essay.
Part 2. An essay, based on your proposal. (2,000 words)
Do not just describe your chosen case study, arguments are required.
Do not use quotes, the word count is too short.
Avoid and no plagiarism.
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2018DISC
Field Research Project
The main theme of the research is the identification and extrapolation of strategies that retailers use to succeed / survive during the economic recession.

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Category: Business and Marketing

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