Industrial Marketing Analysis about Boeing company – B2B

| May 20, 2014

Situation Analysis – 5 C Analysis:
1. Customers (Needs, Wants, Demand)
2. Company – BOEING mission (+1 Strength and 1 Weakness)
a. to describe one strength and one weakness for 4 company departments:
b. Finance Department(try to compare key performance indicators from both companies)
c. HR Department(try to compare key performance indicators from both companies)
d. Operations department
e. Marketing department.
3. Competitor – EADS mission (+1 Strength and 1 Weakness)
a. to describe one strength and one weakness for 4 company departments:
b. Finance Department (try to compare key performance indicators from both companies)
c. HR Department (try to compare key performance indicators from both companies))
d. Operations department (try to compare key performance indicators from both companies))
e. Marketing department. (try to compare key performance indicators from both companies))

4. Climate (or Context) [PEST analysis]
5. Collaborators
STP – Market Segmentation, Targeting and Positioning
1. Segmentation (=> by sectors. Where in the annual report is this information?)
2. Targeting
3. Positioning
Marketing Mix: 4 Ps of Marketing
1. Product (Select only 3 items to explain)
a. variety, quality, design, features, brand name, packaging, or services
2. Place (Choose only 3 items to explain)
a. channels, coverage, assortments, locations, inventory, transportation, or logistics
3. Promotion (Choose only 3 to explain)
a. advertising, personal selling, sales promotion, public relations

4. Price (Choose only 3 items to explain)
a. list price, discounts, allowance, payment period, credit terms
Customers Relationship Management
1. To create new customers – Marketing Strategies to Attract New Business
2. To retain current customers – Marketing Efforts to keep customers
Marketing strategies to increase profit
1. Profit Maximization strategies. .
2. Financial key figures on Accounting profit

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