Impulse buying in Uk in 2014

| April 22, 2015

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There have been many researches made on the impulse buying and how does supermarkets are trying to encourage them on their customers.Moreover, it is known that impulse buying is an increasing phenomenon in all the world and especially UK. Where according to previous researches there are yearly increases of impulse buying even after a struggle in a recession. My subject aim is to find out more widely the different effects of retailer promotion on impulse buying in different groups of gender:male and female or/and income levels and which of these promotions triggers my participants the most at 2014 rather thenwhen the last research had been conducted. I would like to use Quantitative dat collection technique , as propose a questionnaire form with question and ask my participants to answer on scale from 1 to 5 whether they agree or disagree with the statements.
My research participants could be males and females, aged 18 and over, with different lifestyles coming from different working sectors.
I would try to recruit my participants via socil media and/or email requests. I am interested in a wider range of people which not necessarily include students or young adults, but also business professionals, so I would try to recruit them by the help of my colleagues from my previous job.

The dissertation has to include :
-aknowledgements
-introduction
a.overwiev
b.research purpose
c.demarcations
d.business project
-outline
CHAPTER 2
LITERATURE
-review
-all research about impulse buying
CHAPTER 3
METHODOLOGY
-hypothesis
-participants
-procedure
-measures
-summary
CHAPTER 4
ANALYSIS AND DISCUSSION OF RESEARCH
CHAPTER 5
CONCLUSION
-references
-appendixes

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