Identify three different products that you believe require reasonably intensive prepurchase search by a consumer. Then, using Table 16-2 as a guide, identify the specific characteristics of these products that make intensive prepurchase search likely

| May 21, 2014

Identify three different products that you believe require reasonably intensive prepurchase search by a consumer. Then, using Table 16-2 as a guide, identify the specific characteristics of these products that make intensive prepurchase search likely.

For each of the products that you listed above, identify the perceived risks that a consumer is likely to experience prior to purchase. Discuss how the marketers of these products can reduce these perceived risks.

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Select a newspaper or magazine advertisement that attempts: (a) to provide the consumer with a decision strategy to follow in making a purchase decision, or (b) to reduce the perceived risk(s) associated with a purchase. Evaluate the effectiveness of the ad you selected.
Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision-making.

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