Identify one traditional family and one nontraditional family (or household) featured in a TV sitcom or series. (The two families/households can be featured in the same or in different television shows). Classify the traditional group into one stage of the traditional FLC. Classify the nontraditional group into one of the categories described in Table 10-11. Select two characters of the same gender and approximate age, one from each group, and compare their consumption behavior (such as clothes, furniture, stated or implied attitudes toward spending money).

| May 21, 2014

Identify one traditional family and one nontraditional family (or household) featured in a TV sitcom or series. (The two families/households can be featured in the same or in different television shows). Classify the traditional group into one stage of the traditional FLC. Classify the nontraditional group into one of the categories described in Table 10-11. Select two characters of the same gender and approximate age, one from each group, and compare their consumption behavior (such as clothes, furniture, stated or implied attitudes toward spending money).

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Under what circumstances would you expect income to be a better predictor of consumer behavior than a composite measure of social class (e.g., based on income, education, and occupation)? When would you expect the composite social class measure to be superior?
Which of the five stages of the traditional family life cycle constitute the most lucrative segment(s) for the following products and services: (a) telephone party lines, (b) a Club Med vacation, (c) Domino’s pizza, (d) compact disc players, (e) mutual funds, and (f) motor homes? Explain your answers.

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