Hypotheses and Statistical Tests

| June 19, 2015

Hypotheses and Statistical Tests

Project description
Read the article ?Research in Action: When It Comes to Social Media, Don”t Be a Wallflower,? in your textbook, Basic Marketing Research. You can

also access the document by clicking here.

Based on the information presented in this example, create five to seven hypotheses that you would want to test as a way to examine the relationship

between social media presences and financial success.
Identify the dependent and independent variables in each hypothesis. Justify your choice of hypotheses by explaining what you are testing for.
Identify and describe the types of statistical tests you would use to test the hypotheses and create meaningful research results. Explain why you

chose each test.
Address any ethical concerns that might need to be considered for this research project.
Your paper should be 3-4 pages long, not counting required title and reference pages.
Follow the CSU-Global Guide to Writing and APA Requirements.
Include at least three scholarly sources (you may not use assigned readings) to support your answers. The CSU-Global Library is a good place to find

these resources.

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