HOW TO WRITE A MARKETING PLAN
Choose manufacturing company operating in the U.S such as sonic, GM motors and so on except 3M. Any industrial field are allowed; cloth, electronic, food, cars. paper need to follow marketing plan format.
Research papers must be double-spaced, with 1-inch margins on all sides of the paper, using 12 point font.
Page #1: executive summary
Page #2-4: situation assessment and analysis
Page #5-6: market summary
Page #7-8: marketing strategy
Page #9-11: financials
Page #12: controls.
Do not use terms such as “increase,” “decrease,” implement as soon as possible, “ and other non-specific and non-analytical language; use very specific language when preparing your case analyses.
Do not use transitory phrases in your report.
Cite numbers and attach all pertinent documents to your report.
Do not just state, “Exhibit A shows our growth rate” without first stating the growth rate in your paragraph.
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