HOW TO WRITE A MARKETING PLAN

| May 19, 2015

Choose manufacturing company operating in the U.S such as sonic, GM motors and so on except 3M. Any industrial field are allowed; cloth, electronic, food, cars. paper need to follow marketing plan format.

Research papers must be double-spaced, with 1-inch margins on all sides of the paper, using 12 point font.

 

Page #1: executive summary

Page #2-4: situation assessment and analysis

Page #5-6: market summary

Page #7-8: marketing strategy

Page #9-11: financials

Page #12: controls.

 

Do not use terms such as “increase,” “decrease,” implement as soon as possible, “ and other non-specific and non-analytical language; use very specific language when preparing your case analyses.

 

Do not use transitory phrases in your report.

 

Cite numbers and attach all pertinent documents to your report.

 

Do not just state, “Exhibit A shows our growth rate” without first stating the growth rate in your paragraph.

 

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