How Macro & Micro Environment effect on marketing mix

| February 12, 2014

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this is a group assignment which are 5 people write 4500 words essay. MY PART is to write how macro environment which includes legal and sociocultural can effect on marketing mix.
only need to write body part, no introduction and conclusion, please.and need references
Whilst marketers have direct control of their marketing mix formulation and implementation, there are a number of factors in the micro and macro environment that are beyond the marketer’s direct control. You must use academic literature to discuss each of the factors in the micro and macro environment and the way in which they have an influence on the marketing mix.
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