HOW DOES CONTROVERSY AFFECT THE WAY CONSUMER-VIEWERS RESPOND TO ADVERTISING

| April 27, 2015

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I have conducted a focus group, which will be my primary methodology for this dissertation. I need a balanced discussion of interviews and focus groups to form a clear argument justifying my choice for choosing focus groups over interviews.

My focus group consists of showing participants a two print advertisements to gather responses of the elements within. My dissertation topic is HOW DOES CONTROVERSY AFFECT THE WAY CONSUMER-VIEWERS RESPOND TO ADVERTISING.

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Criminologist Advisor
Journal Entry : By the end of this unit you need to reflect on the topics you have studied in the past two weeks and how you will be able to apply it to your personal and/or professional life.

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