How can marketers of the following products use the material presented in this chapter to develop promotional campaigns designed to increase market share among African American, Hispanic, and Asian American consumers? The products are: (a) compact disc players, (b) ready-to-eat cereals, and (c) designer jeans.

| May 21, 2014

How can marketers of the following products use the material presented in this chapter to develop promotional campaigns designed to increase market share among African American, Hispanic, and Asian American consumers? The products are: (a) compact disc players, (b) ready-to-eat cereals, and (c) designer jeans.

Get a 5 % discount on an order above $ 150
Use the following coupon code :
2018DISC
Many of your perceptions regarding price versus value are likely to be different than those of your parents or grandparents. Researchers attribute such differences to cohort effects, which are based on the premise that consumption patterns are determined early in life. Therefore, individuals who had experienced different economic, political and cultural environments during their youth are likely to be different types of consumers as adults. Describe instances in which your parents or grandparents disagreed with or criticized purchases you had made. Describe the cohort effects that explain each party’s position during these disagreements.
A manufacturer of fat-free granola bars is considering targeting school-age children by positioning its product as a healthy, nutritious snack food. How can an understanding of the three forms of cultural learning be used in developing an effective strategy to target the intended market?

Category: samples and paper topics

Our Services:
Order a customized paper today!