HMD 253 UNLV Brand Extension and Customer Loyalty Article Essay REQUIRED COMPONENTS Introduction with thesis sentence and a “roadmap” that lets the reader

HMD 253 UNLV Brand Extension and Customer Loyalty Article Essay REQUIRED COMPONENTS

Introduction with thesis sentence and a “roadmap” that lets the reader know the subject of your

paper.

Overview of article by section.

Discuss why or why not brands are personally important to you.

Assume you are an executive for an independent hotel property. Would you recommend or not

recommend converting under a major brand? Why or why not?

Conclusion that summarizes your paper and reminds the reader what your paper was about

PAPER STANDARDS

Minimum of 3 pages (note that the reference page does not count in the page count)

Typed double-spaced on 8 1/2 x 11-inch white paper

1-inch margins on the top, bottom, left, and right

Headings and sub-headings used to help organize paper

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