HMD 253 UNLV Brand Extension and Customer Loyalty Article Essay REQUIRED COMPONENTS
Introduction with thesis sentence and a “roadmap” that lets the reader know the subject of your
Overview of article by section.
Discuss why or why not brands are personally important to you.
Assume you are an executive for an independent hotel property. Would you recommend or not
recommend converting under a major brand? Why or why not?
Conclusion that summarizes your paper and reminds the reader what your paper was about
Minimum of 3 pages (note that the reference page does not count in the page count)
Typed double-spaced on 8 1/2 x 11-inch white paper
1-inch margins on the top, bottom, left, and right
Headings and sub-headings used to help organize paper