HCM-325-M2-SP Help HCM 325 Module Two Short Paper Worksheet Identify the target market for your selected product/service. Consider the following methods

HCM-325-M2-SP Help HCM 325 Module Two Short Paper Worksheet

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

1. Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

2. Geographic segmentation:

3. Demographic segmentation:

4. Psychographic (lifestyle) segmentation:

5. Health risk segmentation:

6. Usage segmentation:

7. Payer segmentation:

8. Benefit segmentation:

Part III. Use the information from the work completed in Part II to answer the following question:

9. How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.

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