HCM-325-M2-SP Help HCM 325 Module Two Short Paper Worksheet
Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.
Part I. Target Market
1. Identify the specific target market for your selected product/service:
Part II. Target Market Profile: Select three of the following segmentations to describe the target market:
2. Geographic segmentation:
3. Demographic segmentation:
4. Psychographic (lifestyle) segmentation:
5. Health risk segmentation:
6. Usage segmentation:
7. Payer segmentation:
8. Benefit segmentation:
Part III. Use the information from the work completed in Part II to answer the following question:
9. How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.