HCM 325-M2-J Help HCM 325 Module Two Journal Guidelines and Rubric In this journal, you will have the opportunity to reflect on your experience with he

HCM 325-M2-J Help HCM 325 Module Two Journal Guidelines and Rubric

In this journal, you will have the opportunity to reflect on your experience with healthcare in identifying the unique aspects of healthcare marketing.

After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04) (a captioned version of the video is available here), consider a healthcare
product/service experience purchased by you, a family member, or a friend, and answer the following questions:

1. Was this a discretionary purchase? Explain.
2. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
3. How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to

illustrate.
4. How does looking at your experience help you to understand healthcare consumer behavior?

Journal activities in this course are private. Only the instructor can view and comment on your assignments.

Rubric

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Discretionary Purchase Describes whether purchase was

discretionary and explains why or
why not

Describes whether purchase was
discretionary but does not explain

Does not describe whether
purchase was discretionary

25

Consumer Type Determines whether purchaser
was primary or secondary and
explains decision or influence

Determines whether purchaser
was primary or secondary, but
does not explain decision or
influence

Does not determine whether
purchaser was primary or
secondary

25

Healthcare Consumers Discusses how healthcare
consumers differ from other
consumers when making purchase
decisions, and supports with
examples

Discusses how healthcare
consumers differ from other
consumers when making purchase
decisions, but does not support
with examples

Does not discuss how healthcare
consumers differ from other
consumers when making purchase
decisions

25

Reflection Reflects on experience in
explaining differences in
healthcare consumer behavior

Reflects on experience with
healthcare purchases, but does
not explain how reflection assists
in understanding healthcare
consumer behavior

Does not reflect on experience in
explaining differences in
healthcare consumer behavior

25

Total 100%

http://www.tedmed.com/talks/show?id=7317

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