Group Dynamics of the Teen Market

| April 15, 2015

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“Group Influence” Please respond to the following:

 

  • From the video, determine the group dynamics of the teen market and how marketers can influence this segment to make purchases.
  • Imagine you were the manufacturer of cell phones targeting the teen market. Create a plan to utilize social media, social networks, and social networking Websites to influence this target segment to adopt your product.

 

Vedio:

http://www.swlearning.com/marketing/webtutor/cb/video/ch09/ch09.html

2

 

“Consumers in Situations” Please respond to the following:

  • Taking into consideration an impulse purchase that you made, determine the behavior, temporal factors, and the situational effect(s) that motivated your purchase.
  • Select a favorite retail establishment and determine the retail personality, the atmospherics, and the elements of the atmosphere.

 

3

“Decision Making” Please respond to the following:

  • Think of a recent consumption experience that you have had by using the concepts found in the basic consumption process framework. Assess how the decision-making model introduced in Chapter 12 applies.
  • Take a position on the ethical aspects of slotting allowances. Then, determine the impact to the consumer.

 

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