Global Marketing Strategies

| October 20, 2015

Assume you are deciding to “go international.” Outline the steps you would take to help you decide on a product line.
Describe the different promotional/product strategies available to an international marketer.
Give few examples of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.

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Strategies for Emerging Markets.
Analysis of Marketing Event in 2015 is based on SELECTION, DESCRIPTION, AND ANALYSIS

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