Global Marketing

| February 15, 2014

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I’ve written 2 parts of this report.
I need you to write the following parts with references:
2. A ‘rough market screening’ of your chosen global region.
3. A ‘fine market screening’ and ranking of markets which will lead to the selection of one market.
4. An opportunity analysis of the international market, including the analyses of customer buyer behaviour (and potential segments), and competitors within the market.
The company is the most famous Chinese Hotpot restaurant. I will send you the background. The aim of this report is to help the company explore oversea market, such as UK.
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Principle of Marketing


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