four ads

| April 22, 2015

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For this assessment you need to demonstrate your theoretical and applied knowledge relating to the target audience of your chosen product category.
The hardcopy of your report is to be a maximum of 4 A4 pages +/- 10% which includes the Report (3 pages) and Reference List (1 pages) and is to address the questions below.

A hardcopy of your assessment is to be delivered to level 1 reception by the Due Date and Time. Additionally you need to submit this assessment online to Turnitin. You will be given a class ID and password by your lecturer in the first few weeks of the trimester so that you can register yourself in Turnitin for Marketing 1100. If you do not have access well before the submission date of the assessment please contact your lecturer or the unit moderator. Failure to lodge the Marketing Report with Turnitin before the Due Date and Time will result in a delay getting your assignment back.

Answer the questions below. You will need to provide support and justification for your answers. You are EXPECTED to refer to the theories you have learnt during the semester. You will be marked according to your ability to apply theories to the ads you have chosen.

Note: Please choose PROPER ads and not images as they are NOT ads. They will need to have a brand and professional execution to constitute an ad.

Questions:

1. Choose FOUR print ads (which you have found on the Internet, in magazines or newspapers for one product category of your choice (for example, ice cream) that targets FOUR different target markets in the country that you are taking this unit. For each of the ads, write a description of what you think are the 3 demographic and 3 psychographic characteristics of the targeted market are. Justify your answer. (20 marks) (250 words per ad)

2. Define and Explain Market Segmentation. Explain three Benefits organisations gain from market segmentation.

Mandatory:
1)You will need to print each ad and attach EACH of the ads in your submission. Each ad should be on a separate page.
2)Page limit: 3 pages + cover page + reference list
3)Apply the theories from your Marketing textbook and reference your textbook accordingly.
4)If you used references, do not forget to reference the material you have used.

Submission:
You will need to submit a HARDCOPY to level 1 Reception. A softcopy MUST be submitted via TURNITIN (lecturer to provide instructions).

Deadline:
Week 6 exact date and time and location to be provided by local lecturer/tutor.

3. Reference List (1 page may extend to 2 pages with no penalty)
Chicago Author Date 16th Edition Referencing must be used for both in-text citations and the Reference List page(s). (http://lgdata.s3-website-us-east-1.amazonaws.com/docs/1470/212319/Chicago_Author-Date_16th_ed_.pdf)
The appropriate number of references must be given for sections that require them as well as appropriate references used in other sections.
Assessment 1- Marketing Report Mechanics (12 marks) assessed throughout the assessment.

1.Each page has a page number.
2.Times New Roman (12 pt font) is used.
3.1.5 line spacing.
4.Normal Margin Settings as defined by MS Word.
5.Report is to be a maximum of 4 A4 pages which includes Report (3 pages) and Reference List (1 pages).
6.Written in business style with 3rd person point of view not 1st person point of view and no contractions or abbreviations.
7.Report uses excellent English expression and grammar.
Late HARDCOPY assignments will be penalized at 10% (of the available marks) per day late UNLESS an Assessment Extension application form has been submitted and approved.
BEFORE the Due Date and Time (See Appendix 1: Assessment Extension Process and Application Form). This penalty DOES apply to weekends. If you need to submit on a weekend and the School is closed, ONLY in this circumstance can you email your submission to your lecturer who will record the email receipt time as indicative of submission time to stop late penalties from accruing. The student must submit a hard copy to the assignment drop box on level 2 on the next business day after the email submission. Consult your local lecturer regarding the location of the assignment drop box.

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Assessment One Marking Criteria
Individual Assignment Feedback Form (available on the Moodle)
Student Name ____________________________________________ Student ID__________________________________
Seminar Day and Time_______________________________ Location : Sydney Marker: Ajay Kumar
Marking CriteriaGrade
1.0Analysis of five chosen advertisements for the same product category. (2 pages/1/2 page per ad).Total of 48 marks
1.1Advertisement 1: The advertisement is attached separately. Description of the demographic characteristics for the target market of the advertisement is and justification. Description of the psychographic characteristics for the target market of the advertisement and justification. (12 marks)
1.2Advertisement 2: The advertisement is attached separately. Description of the demographic characteristics for the target market of the advertisement is and justification. Description of the psychographic characteristics for the target market of the advertisement and justification (12 marks)
1.3Advertisement 3: The advertisement is attached separately. Description of the demographic characteristics for the target market of the advertisement is and justification. Description of the psychographic characteristics for the target market of the advertisement and justification (12 marks)
1.4Advertisement 4: The advertisement is attached separately. Description of the demographic characteristics for the target market of the advertisement is and justification. Description of the psychographic characteristics for the target market of the advertisement and justification (12 marks)

0 1 2 3 4 5 6 7 8 9 10 11 12

0 1 2 3 4 5 6 7 8 9 10 11 12

0 1 2 3 4 5 6 7 8 9 10 11 12

0 1 2 3 4 5 6 7 8 9 10 11 12

2.0Segmentation Theory: (1 page/30 marks) The student provides clear information answering the following:
2.1Define and explain market segmentation. (10 marks)
2.2Explain 3 benefits that companies gain from market segmentation?(20 marks)
MINUMUM of 3 references from different sources

0 1 2 3 4 5 6 7 8 9 10

0 2 4 6 8 10 12 14 16 18 20

3.0Reference List (1 page /10 marks)
Chicago Author-Date Referencing used for in-text citations
Chicago Author-Date Referencing used for Reference List page.

0 1 2 3 4 5

0 1 2 3 4 5
Report Mechanics (12 marks):
Each page has a page number
Times New Roman 12 pt. font
1.5 Line spacing
Normal margin settings as defined by MS word
Adheres to the 4 A4 page limit +/- 10% which includes the Report (3 pages) and Reference List (1 page).
Written in business style with 3rd person point of view not 1st person point of view and no contractions or abbreviations.
Uses excellent English expression and grammar
0 0.5

0 0.5
0 0.5
0 0.5

0 0.5

0 0.5 1 1.5

0 1 2 3 4 5 6 7 8
TOTAL /100
Other comments:

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