For what kinds of audiences would you consider using comparative advertising? Why? Find one example of each of the following two advertising appeals: fear and sex. One example must be a print ad and the other a TV commercial. Analyze the placement of each advertisement in the medium, in which it appeared according to the media selection criteria

| May 21, 2014

For what kinds of audiences would you consider using comparative advertising? Why? Find one example of each of the following two advertising appeals: fear and sex. One example must be a print ad and the other a TV commercial. Analyze the placement of each advertisement in the medium, in which it appeared according to the media selection criteria

 

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As a marketing consultant, you have been asked to evaluate a new promotional campaign for a large retail chain. The campaign strategy is aimed at increasing group shopping. What recommendations would you make?
List and discuss factors that determine the credibility of formal communications sources of product information. What factors influence the perceived credibility of an informal communications source?

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