Food Safety and the Consumer

| June 19, 2015

Food Safety and the Consumer

Question 1:

With regard to food safety, why is it so important to understand the behavior of the food consumer from a retail perspective? (100% of Marks)

Question 2:

(a) Define what is meant by the ‘Marketing Mix ‘   (20% of Marks)

(b) Discuss the ways in which the elements of the Marketing Mix may, in your opinion, be used to encourage safe practices and healthy eating by consumers, (e.g. the use of packaging for food protection and warnings; the manipulation of price by taxes and subsidies to encourage ‘healthy eating’).

Give examples where possible. Discuss the arguments for and against actions where appropriate, (e.g. a shorter and safer distribution channel may lead to higher prices for consumer). (80% of Marks)

Question 3:

Your CEO is to appear in a live television broadcast to defend the orgaisation following a food crisis in which several people were hospitalised. Assess the potential pitfalls of media interviews and advise him/her on how to prepare for the broadcast.
Critically discuss the view that good issues management is proactive and can strengthen relationships with an organisation’s Key publics. (100% of Marks)
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