Fiat 500 vs Fiat 500 Abarth

| January 25, 2014

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This assignment comes from Chapter 8 – Segmenting & Targeting Markets. Assume you are working for Fiat USA and you have the Fiat 500 on the market and then you recently introduced a new sportier higher performance model called the Fiat Abarth. On the internet, look up the difference between the features of these two automobiles and define the markets for these two types of cars. Define a profile of the target market for each vehicle.
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