External Environmental Scanning

| January 31, 2015

In order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment, you will explore the relationship between marketplace positioning based on environmental factors.

Throughout this course, you will work on a strategy audit for a selected organization. In Module 1, you selected an organization for your course project activities and completed a market position analysis for your organization.

In this module, you will conduct a comprehensive external environmental scan of your business unit, including a five forces analysis, to identify the

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2018DISC
Environmental Analysis
Principles. For each of the IMA’s “overarching principles”

Category: Essay Topics

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