External environment analysis

| January 31, 2015

The article “Are you sure you have a strategy?” define the 5 components of strategy as follow: • Arenas: where will we be active? • Vehicles: how will we get there? • Differentiators: how will we win in the marketplace? • Staging: what will be our speed and sequence of moves? • Economic logic: how will we obtain our returns? Based on he above structure answer the following 5 questions (1500 to 2000 words, graphic and chart are welcome) 1. How would you characterize HomeGrocer’s approach to competing in the online Grocery Industry? What did they do right? What should thy have donedifferently? 2

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