Explain the strategic context (purpose) of TNT using its mission statement, vision, objects and core competencies.

| March 27, 2014

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Based on this case scenario (TNT) and further research.
Please answer the following questions 1-6
TNT Scenario
Planning is not just important for individuals but is also vital for the success of
organisations. The strategic planning process (Johnson, Scholes and Whittington,
2011) provides a guide to the complex series of actions which individuals and
teams in organisations need to carry out over an extended period to achieve
organisational goals. Planning makes it possible to evaluate the effectiveness of
action against the business aims and objectives, and also helps to establish a
sense of common purpose and corporate identity.
For example, TNT is the market leader in the provision of business-to-business
(B2B) express delivery services. It delivers documents, parcels and freight
securely between businesses, using road or air transport. Ken Thomas founded
TNT in Australia in 1946 with a single truck. It became Thomas Nationwide
Transport (TNT) in 1958 and TNT Express Services UK in 1978. Today TNT is a
global company and serves customers in over 200 countries around the world,
employing 10,000 people in the UK. TNT Express UK delivers over 3.5 million
items a week. The company keeps the same image across the world. The
strapline ‘Sure we can’ is used on all its vehicles and material. TNT’s values
underpin the way it is run. The company has a strategic planning process which
focuses on customer satisfaction, challenge, supporting staff, teamwork and
profit. This helps people to understand TNT’s role in achieving its aims and
objectives. TNT Express’ success was rewarded when the company was
included in the Palladium Hall of Fame, which honours organisations that have
shown extraordinary performance (The Times 100 Business case studies, 2013).
Questions
1. Explain the strategic context (purpose) of TNT using its mission statement, vision, objects and core competencies.
2. Review the issues involved in the strategic planning process of TNT.
“Your answer should discuss the issues which could be barriers or facilitators to the
strategic planning process of TNT. These could include issues from environmental
scanning, challenges related, but not limited, to resources required, targets, stakeholders
to be involved, management roles and culture, etc”.
3. Explain the different planning techniques that could be used by TNT to increase the effectiveness of its strategy.
“Answer may focus on strategic planning techniques such as BCG growth-share
matrix, SPACE, PIMS, Scenario Planning”.
4. Produce an organisational audit for TNT using appropriate techniques.
“Answer may include the use of techniques or academic frameworks such as
Capability matrix (analysis of resources & competences), Value Chain analysis, SWOT
analysis etc. If you apply a SWOT analysis for the internal environmental audit, you will
be expected to focus on strengths and weaknesses of the organisation”.
5. Carry out an external environmental audit for TNT using appropriate techniques.
“Answer may include the use of techniques or academic frameworks such as
PESTEL analysis, Porter’s 5 forces, SWOT analysis etc. If you apply a SWOT analysis
for the external environmental audit, you will be expected to focus on opportunities and
threats for the organisation”.
6. Explain the significance of stakeholder analysis for TNT.
“Answer should identify the key stakeholders for TNT, and explain the significance of
their analysis in the formulation of a new strategy for the organisation. A stakeholder
diagram (mapping) can be used to present the stakeholders and their analysis can be
carried out using a power/interest matrix”.
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Explain the significance of stakeholder analysis for TNT.
Critically discuss the concepts of organisational culture, structure and leadership as presented in the Case Study outlining the merits and limitations of these concepts in action at P&G.

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Category: Company Analysis

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